S6 Store setup contest: And the winner is…
To celebrate the arrival of the new S6, we launched a friendly competition among our Sales Partners: Who can present the S6 in the most inspiring way on the shop floor?
From thoughtful layout choices to unique collaborations, the entries showed just how creative and committed our partners are when it comes to telling the VanMoof story in-store.
We selected three finalists and asked the VanMoof team to vote for their favourite. Here are the results:
🥉 Fietsen van Freek – Zwolle
This setup takes a clean and structured approach. The S6 models are placed on white platforms that elevate each bike to different level, turning the back wall into a mini stage for the full range. The lighting and layout focus the attention on the product, creating a quiet but confident presentation that lets the bike do the talking.
🥈 Zoevers – Nijmegen
Zoevers went beyond the usual showroom walls by partnering with a local fashion retailer to display the S6 in a completely new context. Hanging prominently above a curated clothing rack, the bike becomes part of the lifestyle – one that connects cycling with fashion, urban culture, and everyday movement. This bold display reaches customers who might not step into a bike shop.
🥇 MOEVS – Eindhoven
MOEVS impressed the most with a warm, dynamic retail experience. The S6 sits proudly on a custom display platform surrounded by greenery, inviting visitors to explore the bike from every angle. The store layout flows naturally around the display, with plenty of room for interaction, and questions. It’s not just a bike on display – it’s a setup that makes people want to ride.
🎁 And the prize?
MOEVS will receive a digital screen to further enhance their showroom experience with digital branded content, product features, and campaign materials – helping them engage their customers even more effectively on the shop floor.
A big thank you to all participants and voters! It’s exciting to see how our community brings the VanMoof experience to life.